Learn how your organization can conduct effective social media outreach using dating applications, including Grindr and Scruff, to more effectively engage with your audiences around prevention, screening, linkage, testing, and care.

In this training webinar, designed specifically for MDPH BIDLS provider agencies, you will learn how to be more effective in your organization’s public health outreach. We’ll review popular dating app platforms, their similarities and differences, and best practices for conducting organic (unpaid) and paid outreach across the platforms.

This training will offer something for everyone: from beginners to those who are currently using the tools, the training will focus on reviewing best practices for using dating applications for effective outreach.

After watching this webinar recording, participants will be able to:

  • Define the ways public health communicators can use dating applications for effective outreach
  • Understand the best practices for using dating applications for outreach
  • Create organic content to engage with audiences on dating applications
  • Develop and monitor paid advertisements on dating applications to increase engagement

This webinar was conducted by IDTA@JSI on October 29, 2020.

Download the slides: Using Dating Apps for Health Outreach Webinar – 10.29.20 (Slide Deck)